It's 2017, not 1997 so let's say NO to all hot tools and nasty products stripping our hair of natural goodness.
Let's say YES to an all-natural device that conditions your hair from root to ends - without the chemicals, cord, mess or heat.
Join the Ice Revolution for better hair.
High temperatures remove the moisture in your hair, stripping the goodness needed to keep it strong and healthy. Inverse conditions your hair by locking moisture deep inside each strand, keeping it in a beautiful, healthy state for longer.
What they said
“It feels healthier and more hydrated. It’s the hair I’ve always wanted.”
Stronger hair means less breakage, it’s that simple. Inverse directly strengthens your hair, with elevated hydration and deep restoration within the fibres. Your natural hair will shine and flourish.
What they said
“Softer, smoother, stronger and healthier… I am impressed with the results!”
Nourishing your hair from within results in a silky-smooth feel. With Inverse, hair becomes easier to brush, style and manage – giving you ultimate control.
What they said
“I noticed my hair becoming a lot softer and smoother… I couldn’t stop touching my own hair!”
Prolonged use of the Inverse conditioning system will hydrate, revitalise and heal your hair, giving you better definition and less fly-away. Colour of the hair is improved, curly hair falls naturally in groups instead of separating into thin, frizzy strands and all hair types have an increased, noticeable shine and well-polished finish. The more you use it, the better it gets.
What they said
“My under curls look amazing. I feel much more confident wearing my hair down”
Damaged, lifeless hair can be difficult to restore to health – using sub-zero temperatures, Inverse can help restore your hair’s natural lustre. Inverse repairs your hair at a micro level, giving you healthy hair from the inside out. Unlike hot tongs, the more you use Inverse, the better the results.
What they said
“Honestly what a change to my hair; it feels lighter, healthier and smoother so far. My hair was so damaged by heat irons and things and now you can see the improvement I’ve always wanted.”
Cooling down your hair straight after heat treatment can help achieve a more permanent set. Using Inverse after heat styling means you can spend less time fixing up your hair and more time enjoying your day or night.
What they said
“My hair holds its curl, is more manageable and less frizzy.”
Where would we hide them? It’s pretty simple really. Just ice and super smart technology.
Heat damage vamoose! Launch a love affair with ice and condition you hair from the inside out.
No more cord rage! Multi-tasking beyond the bathroom just became a reality.
Laters slimy conditioner bottle! Ditch the clutter and detangle your hair routine. No more spills, frills and big bills.
Is your colour fading quicker than you’d like? Does your hair feel like straw from bleach? Does it look dull and lack shine? This is because coloured and hi-lighted hair means exposure to nasty chemicals.
While the results of colour can be amazing, the process can damage the hair, particularly the cuticle, which is the hairs outer protective layer resulting in dull lifeless and weakened hair. Want to know why? The process of colour and lightening elevates the hairs natural pH (potential hydrogen) levels to anywhere between 9 and 11.6. It’s highly alkaline, extremely damaging and corrosive.
Don’t panic! Inverse and Ice-Mist change all that! Want to know how?
Inverse users that have hi-lighted or coloured hair notice their colour lasts longer with reduced fadage. It appears brighter and more vibrant due to closed cuticles leaving the hair highly reflective. Knots melt away and hair feels incredibly soft to the touch so much so that users can’t stop touching their own hair.
The biggest challenges people with afro and curly hair face are dryness, unmanageability and breakage.
This is because Afro and curly hair is ribbon like and sprouts from an oval shaped follicle opposed to a round shaped follicle like straight hair. It’s this structure that makes it more difficult for the oil (sebum) to work its way from the scalp to the ends of the hair. This type of texture is more prone to loss of moisture from the elements and styling, which means it needs a helping hand to maintain health, strength and hydration. Keratin protein is the fundamental building block of human hair and bound moisture is essential for strengthening Afro and curly hair. Without moisture the hair will become brittle and break along those weak points resulting in hair that just won’t seem to grow!
This is why Inverse is the go-to tool to replenish moisture levels and strengthen those glorious curls. Want to know how?
Inverse treated hair is proven to be stronger with regular use– and that’s just the beginning! So what does this mean for you and your curls? A stronger, longer shinier mane of drop dead gorgeous hair!
Fine hair as a tendency to be limp and have less volume due to its smaller diameter. It can also become fragile and break due to heat styling and chemical services and often has reduced elasticity.
Whether its aged fine hair, youthful fine hair or chemically treated fine hair, all hair needs moisture! Keratin protein is the fundamental building block of human hair and all other mammal fibre. It has been shown that water molecules are as essential as amino acids for biological function. Just like water is essential to our bodies, water is essential to keratin protein giving it its strength and elasticity.
So, in fine hair, bound water is critical to strength and hair health – and this is why Inverse is so good for your hair type. Want to know why?
Inverse treated hair is proven to be stronger with regular use by introducing moisture, drastically reducing breakage and mitigating chemical and heat damage.
Plus, hair weighs heavier due to increased bound moisture within the keratin protein which translates into more volume and improved elasticity.
Great news, right?
Many people associate aging with the appearance of fine lines and wrinkles on the face, but your hair can show signs of aging too. As we age our hair thins and loses its natural youthful luster. It turns white and often with this change the texture changes as well, it begins to feel coarse.
White hair is different from pigmented hair in a few key ways. Because it contains little to no melanin (colour pigments) white hair is thinner and more fragile than pigmented hair. White hair also has a thinner cuticle than pigmented hair, which means its outer layer is easily damaged and dehydrated leaving it feeling coarse and dry in need of additional moisture.
Say hello to Inverse! It brings mature hair back to life. Want to know how?
Inverse will soften coarse hair helping it to sit better providing brilliant shine and strengthen fine limp hair giving the appearance of more volume.
Plus, regular use will hydrate and restore vitality.
How great is that?
Find below the most popular questions.
Inverse does not replace your hair styler and will not straighten your hair. Inverse is a hair conditioning system that harnesses the power of ice. It locks in moisture, keeping hair irresistibly healthy while making it soft and smooth with great shine and definition. In time, you may lessen the use of your stylers, due to your hair being easier to manage.
Everybody’s hair is different so results vary, but on average you will notice softer, smoother hair within 7 days – so long as you use it as often as you can.
With regular use (minimum four times a week), your hair will become shinier, stronger and healthier. Don’t stop though, it just keeps on getting better.
Keen to give the Inverse 30 day challenge a go? Use Inverse a minimum of 20 times in a 30-day period (or daily if you can) and we know you’ll love Inverse as much as we do!
On average, it will take 2-4 hours for your Ice Cores to freeze. They can stay in the freezer for as long as you need.